Some times you get stuck for ideas and with it you’re writing too. Marketing perspective formulas are a great way to motivate your creativity when you are looking for a innovative perspective for your home business marketing message.
Just think how useful they can be to your enterprise if they assist to get you unstuck when you go through your next brain freeze!
The most vital thing is to examine each marketing formula with an open mind. The more you grasp about any formula, the more valuable and of use it will be.
1. The “Dilemma Solver” Formula
The “I’m going to solve the difficulty I found with (product owner’s name and name of his trendy product)…” formula tells your prospects that you fixed a obstacle(s) with a popular product that you and several others have had and solved it with your new product release. So, if your prospects had the same obstruction they will likely buy your instant fix.
2. The “Right Tactic” Formula
The “it’s a 100% (legal, ethical, moral, lawful, etc) method to (your product’s benefit)…” formula tells your prospects that your product will grant them a most wanted benefit without the ordinary mod-like methods used by some disreputable people or products. For example, expand your sales without spamming.
3. The “Little Niche” Formula
The “when you do a search for the phrase (popular niche) in (name of the search engine) you get over (no.) results…” formula tells your prospects that if they purchase the resell, master resell, private label rights, etc to your product it will be in a another niche with less competition to sell it. Just follow by showing them the lower search results for the niche your product is in.
4. The “If You Can” Formula
The “if you can do (something simple/quick) you can (your products benefit)…” formula tells your prospects that your product will provide them their desired benefit if they can complete an uncomplicated or everyday action. It can be if they can point and click, copy and paste, swallow a pill, stick on a patch, breath in and out, talk on the phone, etc. People like products that won’t disrupt or change their typical lifestyle or tactic of life.
5. The “Scream The Theme” Formula
The “(your product’s benefit) or walk the plank…” formula tells your prospects that you are linking your entire product presentation to a certain theme in your sales letter. For example, if your theme was war you might use graphics like tanks, camouflage background, guns, you dress up as a soldier, etc. You may possibly use lines like “fire in the hole”, “about face”, “cover their flank”, etc. An entertaining product theme can lower your prospect’s buying defences.
I hope that reading these marketing perspective formulas was both educational and inspiring for you. The day will come when one or more of these formulas will have a of use impact on your business.
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Article published by Geine Geyser of Think Home Business!
