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Seven Reasons Why Businesses Should Blog Now
Submitted by: Mohd
Blog enthusiasts are excellent evangelist candidates. They’re early
adopters. Often, they’re serial buzz spreaders, and they can funnel
waves of others just like them toward your blog and your organization,
especially if it’s a small business.B2C or B2B? Doesn’t matter.
Companies that sell primarily to other companies may find that a blog
more easily bridges the feedback loop between end customers and
channels.That bridge is often missing or difficult to create using existing tools—like focus groups, or the telephone.For
any organization, a blog is part of a long-term customer evangelism
strategy. Since blogs are easy to set up and pay for (some are free),
launching a blog should be at the top of your to-do list.Why?Among dozens of reasons, here are seven:
1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.
2. They function as an instant-feedback mechanism. Most blogs allow
readers to respond to your posts or link to them on their own blogs.
These features provide almost real-time feedback on ideas and issues
that strike a chord, or highlight new or existing problems. A blog can
reveal a little problem before it grows into a bigger one.
3. They
compel you to “Napsterize” more of your knowledge more often. A blog is
about sharing what you know, think and believe; search engines index
your ongoing knowledge sharing, making it easier for customers and
prospects to find you. Attracting is always easier than hunting.
4. They facilitate the spread of buzz. Honest, informative or
thought-provoking posts about issues important to customers and
prospects tend to be spread more often.
5. They allow you to have more simultaneous conversations. It’s more than you could ever do in person.
6. Most blog service providers offer good-looking templates to use if
your existing Web site design is embarrassing or nonexistent.
7. They help position you as a knowledgeable expert in your industry.Once you start blogging, here are five blogging don’ts: 1. Do not have someone else write your blog. Write it yourself.
2. Blogs should not be managed by a PR department or ad agency. Blogs
are best when they’re authentic, which may include run-on sentences,
detailed analysis or critical opinions. Typically, those qualities run
counter to the sensibilities of traditional public relations. 3. Do
not have a thin skin. Comments to your posts may bite or sting,
especially while other people watch. But a benefit of blogs means
unwarranted criticism often causes other customers often to spring to
your defense. Trust-based relationships emanate from taking the bad
with the good. 4. Do not let your blog go unattended for weeks at a
time. Focus on several posts per week, even if they’re just a few
paragraphs. 5. Do not make your blog a branding exercise in
self-centeredness. If you endlessly promote yourself and your services,
no one will care.There are several blog service providers, but here are two of the best: * www.TypePad.com starts at $4.95 per month. * www.Blogger.com is free.Although
the following are not representative of the tens of thousands of
business blogs out there, they offer a few good models to explore:This 215-person New Hampshire dairy maintains five excellent blogs about the company’s products and the organic lifestyle.Douglas BermanBerman
is a law professor at Ohio State University. His widely read blog has
helped him become the preeminent expert on sentencing law. His blog was
also the basis for a favorable write-up in the Wall Street Journal.Z-Coil dealer blogCarolyn Linzner operates her own shoe store in Sonoma County. Her blog features lots of customer testimonials and photos.
About Author:
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Article Source: http://www.internethomebusinessarticles.com/
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