While many business owners may believe that a online marketing agency is only useful to the big businesses that sell online, the fact is that every business owner should look into this area. We are now in a time that finds more people gaining access to the internet with each passing day. A small business owner with a traditional brick and mortar store may not do any business online, but having a online presence can boost their sales, even if it’s only on a local level.
Your clients have to find you
While most small business owners may be perfectly happy with providing goods and service for their local area, they should also think about what their local area covers. Just the town they live in, the bordering towns, their county, etc.
Having a local business listing on Google can be done for free, and if someone were to perform a search request linked to the business then they will get a map result showing that business.
If they live fairly close to the business.
The Google search engine knows the location of the person searching, and will provide a map for a small area around the searcher’s location . Any business owner that relies on just having a business listing will be missing out on many potential customers that are looking for him.
Pay per click advertising is not expensive
The Chicago Sun-Times is a top newspaper in my area. A recent rate card for them shows that a 1 column inch ad space sells for $600.
You read that right, $600 for a 1 inch space among the 6 columns they have per page, for one time showingshowing time. The rate does drop down if you buy in bulk. Contract for 300 showings of your 1 inch ad and the rate is $447 each. A major downside to this is that you do no have a way to accurately track how many people paid notice to the ad, or even acted on it.
Pay per click advertising has many advantages. It can provide immediate page 1 presence for search phrases on Google, and also the rate paid per click (each click sending a customer to your website) can be set by the customer. If the bid price is too high for a particular phrase, some research can find another phrase that is within the budget. The numbers for how many times the ads were clicked are readily available, and a good marketing agency will provide a way of showing how many of those actually converted to a action (online sale or phone call).
Why Google?
A simple fact is that more people are going to go online and search for goods and services than those who will use their local yellow pages. It’s just the way the world has changed. Another simple fact is that Google is used by more people for online searches than all of the other search engines combined.
Now, here’s the kicker. Ninety percent (90%) of the customers who search online will not look past the first page of search results. If you don’t have a presence on page 1, then you will lose out on a lot of people that want what you have to sell.
Being seen online is a must in this digital age. All local businesses should at least take the step of getting a website. It doesn’t have to be flashy, but something that can be seen by those looking. Whether you have a online site selling biker jackets, or a banquet hall used for wedding receptions, looking into online marketing services to help you maneuver through the internet mine field can be a very good choice.
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